First-time towel buyers often aren\’t sure whether they need an OEM or ODM arrangement. The right answer depends on how developed your product spec already is.
OEM: You Bring the Spec
You provide material, weight, size, color and packaging requirements, and the mill manufactures exactly to that brief. This suits brands that already have an established product line or a spec sheet from a previous supplier.
ODM: The Mill Develops the Spec
The mill designs the product around your target market, price point and brand positioning, then applies your logo and packaging. This suits new brands or businesses entering the towel category for the first time without an existing spec.
Both models are available across our product range – tell us how developed your spec is and we\’ll recommend which approach fits your timeline.